UNIVERSITY MARKETING
Be The Change

These early expressions of a long-running brand campaign for James Madison University illustrate the impact of diverse individuals that are united and empowered by a community that defines success as the betterment of others.

CHALLENGE
Collaborate with colleagues to synthesize the various flavors and value attributes of campus organizations, initiatives, and personalities to produce compelling visual expressions of the University brand.

OUTCOME
Received a division-wide award for contributing to the largest single-year fundraising increase. Received the Award of Excellence from the Counsel for Advancement and Support of Education (CASE), District III. Senior Director of Marketing: “Without his even-handed, objective approach coupled with a deep personal commitment to success, we would not have accomplished what we have.”

Co-written, co-directed, and co-produced by Nathan Marsh with a team of colleagues at James Madison University.