CONTENT MARKETING
B2B Upper Funnel

Destination content for inbound and outbound awareness and education tactics to address trends and challenges with industry expertise.

CHALLENGE
Collaborate with colleagues at AT&T Business to produce and deliver digital content that generates leads via inbound, social, advertising, and email. Connect industry trends to specific technology solutions that can help overcome business challenges.

OUTCOME
Increase in visits to upper-funnel pages YoY. Contributed to pull-through revenue by cross-promoting specific products and services.

Content lead Nathan Marsh. Co-written, co-directed, and co-produced with a team of colleagues at AT&T Business.