CASE STUDY CAMPAIGN
Customer Stories

Multichannel series of B2B case studies that communicate the proven value of AT&T Business technology, expertise, and network.

CHALLENGE
Collaborate with colleagues at AT&T Business to initiate a common framework for producing anonymous case studies that generate leads via inbound, social, and email. Efficiently deliver compelling stories about specific technology solutions helping to overcome business challenges.

OUTCOME
Award recognition for strategic effort. Leads generated by inbound and paid channel impressions. Director of Marketing: "Thank you for identifying the opportunity and leading the charge."

Concept, messaging, and content lead Nathan Marsh. Co-written, co-directed, and co-produced with a team of colleagues at AT&T Business.