VIRTUAL EXPO CONTENT
Industry Solutions

B2B virtual exhibits featuring integrated, industry-specific tech solutions from AT&T Business inside a larger, browser-delivered digital activation.

CHALLENGE
Collaborate with a team of colleagues to identify and illustrate 60+ relevant use cases for the Banking Cafe, Financial Services and Sports & Entertainment modules of the AT&T Business Virtual Expo Hall. Help direct and deliver content that generates B2B leads.

OUTCOME
Lead generation from featured use cases.

Messaging and content lead Nathan Marsh. Co-produced with a team of colleagues at AT&T Business.