PROMOTIONAL PAGES
B2B Lead Generation

Digital content hubs showcasing Financial Services and Energy & Utilities thought leadership and technology solutions from AT&T Business.

CHALLENGE
Collaborate with a team of colleagues at AT&T Business to simplify and update the front door and marquee headers for Financial Services and Energy & Utilities content at business.att.com. Showcase trend-relevant, vertical-specific content to deepen engagement, increase cross-linking, and warm leads.

OUTCOME
Traffic from inbound and outbound tactics increased YoY. Assistant Vice President award recognition: “Thank you for all your efforts!”

Messaging and content lead Nathan Marsh. Co-produced with a team of colleagues at AT&T Business.