BROADCAST / SOCIAL
Ride the Rush

The leading developer of indoor recreation parks bounced into multiple markets with this hybrid broadcast / social media campaign featuring American Ninja Warrior star Kevin Bull.

CHALLENGE
Develop a versatile endorsement concept that connects with the 16-25 crowd and engages 35-54+ parents eager to get their kids into active experiences. Include franchise branding for 28 different markets across radio and social media. Direct an interview shoot with a celebrity athlete without letting him see me out of breath lugging gear.

OUTCOME
Millions of paid impressions across a diversity of markets and thousands of potential impressions on owned channels. CEO: “Tremendous work… better than I ever hoped when we started this project. You set a high bar.”

Produced, directed, written, and edited by Nathan Marsh. Photography by Mark Mabry and CircusTrix. Narrated by Kevin Bull.