B2B EXPLAINERS
Integrated Solutions

Demand-gen shorts highlighting digital transformation trends in the Financial Services industry to drive awareness of integrated technology solutions.

CHALLENGE
Collaborate with colleagues at AT&T Business to illustrate industry-specific use cases that can benefit from integrated technology solutions. Position awareness messaging to upper-funnel sales prospects.

OUTCOME
Lead generation from owned impressions. Complementary to other demand-gen content and campaigns.

Content lead Nathan Marsh. Co-produced with a team a colleagues at AT&T Business.