CUSTOMER CONFERENCE
B2B Lead Generation

Content leadership for key exhibit areas inside a 30k square foot customer conference showcasing industry-specific tech solutions.

CHALLENGE
Collaborate with a team of colleagues to identify and illustrate innovative use cases for the Financial Services space inside the AT&T Business Summit. Help direct and deliver storytelling that inspires conversation and generates leads. Manage on-site staff logistics, engage attendees, and present featured B2B solutions to industry executives and IT decision makers.

OUTCOME
Lead generation increase YoY. Senior Vice President: “All that you and the team have accomplished speaks volumes.”

Financial Services exhibit content lead Nathan Marsh. Co-produced with a team of colleagues at AT&T Business.