FOUNDER PROFILES
Shared Values

To complement direct-response advertising, company founders share two-minute stories about how they started, their growth philosophy, and why their brand continues to resonate with customers.

CHALLENGE
Collaborate with senior leaders and production crew to direct on-location interviews and rough cuts that succinctly portray the values and culture of each CEO and business. Produce final creative for values-related engagement from a 35-54+ audience.

OUTCOME
Client-side ROI with potential 100k+ paid impressions advertising channels, not including potential impressions on client-owned channels. Account Lead: "Cut-to-the-chase writer, producer, editor, and storyteller who demonstrates empathy for the audience without sacrificing the client’s core objectives."

Produced and directed by Nathan Marsh and Eric Pearce. Edited by David Beal. Photography by Jay Morales.