SOCIAL DEMAND GEN
AT&T Consulting

Drive B2B demand for virtual briefings by showcasing the immediate practical value of connecting with AT&T subject matter experts.

CHALLENGE
Collaborate with colleagues at AT&T to develop and deploy a simple, content-rich social pilot that delivers specific cloud networking recommendations from a recognized industry expert to encourage purchase interest from enterprise business leaders.

OUTCOME
Engagement from executive leadership and follower networks. Millions of potential impressions on official and organic reach social accounts.

Strategy and creative lead Nathan Marsh. Co-produced with a team of colleagues at AT&T.