CUSTOMER RETENTION
Movers

Awareness campaign to encourage AT&T Fiber customers moving to a new physical address to retain their existing service.

CHALLENGE
Collaborate with a team of colleagues at AT&T to reduce internet service churn by providing reminders, incentives, and customer support to existing customers preparing to change their residential address.

OUTCOME
Improved YOY churn rate. ROI from extended average customer value (LTV).

Strategy and content lead Nathan Marsh. Co-produced with a team of colleagues at AT&T.