POLITICAL CAMPAIGN
Tax Monster

Shortly after Herman Cain became the first 2012 presidential candidate to receive Secret Service protection, he released this explainer as the central asset of his “9-9-9 Plan” media launch.

CHALLENGE
Collaborate with presidential campaign advisors to understand major policy proposals. Develop a concept to communicate these to press, donors, and general public in a uniquely engaging way. Hire and direct a distributed production team on a tight timeline.

OUTCOME
Millions of earned impressions (both TV and digital) across national outlets. 95k+ impressions on campaign-owned digital channels that drove additional donations.

Produced and directed by Nathan Marsh. Art and Animation by Joel West and Isaac Windham. Narration by Dawson McKay.