DIRECT MAIL
Earth Day

Cultural springboard campaign to encourage autopay and paperless billing for convenience and environmental reasons.

CHALLENGE
Collaborate with a team of colleagues at AT&T to boost NPS, improve email acquisition, and reduce churn by providing a timely and simple reminder for customers to enroll in autopay and paperless billing.

OUTCOME
Significant billing cost savings per month. Improved email validation and acquisition to boost NPS and reduce churn.

Strategy and content lead Nathan Marsh. Co-produced with a team of colleagues at AT&T.